Firestoak - Home
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- Lead Generation
- Lead Generation · Ontario
Lead generation that fills your pipeline, not your inbox.
We build campaigns and funnels around qualified leads and cost per lead — not reach or impressions. Every step is tracked from first click to closed deal, so you know exactly what a customer costs.
- What's included
The whole system, not just the ads.
Leads leak between the click and the close. We build every piece — campaigns, landing pages, follow-up and tracking — so nothing falls through.
Campaigns that target intent
Meta and Google campaigns built around audiences and offers that attract buyers, not bargain-hunters.
Landing pages that convert
Fast, focused pages built for one job — turning a click into a qualified lead — and tested continuously.
Follow-up & CRM tracking
Lead routing, automated follow-up and CRM tracking so every lead is captured, contacted and counted.
- How we read campaigns
Live-style lead-gen campaign view.
A snapshot of how we monitor Meta lead-gen campaigns day to day — leads, cost per lead and spend side by side. Anonymised and shown as an example of our reporting style.
ABO · LEAD GEN · BROAD
Active · LeadsCBO · LEAD GEN
Active · LeadsCBO · TOF · LEAD GEN
Active · LeadsVIDS · TOF · CBO · LEAD GEN
Active · Leads- Anonymised example · illustrative of reporting format
- How the work runs
Built around the cost of a customer.
01
Define the qualified lead
Before spending a dollar, we agree on what a good lead looks like and what one is worth — so we optimise for the right thing.
- ICP · OFFER · VALUE
02
Build the funnel
Campaigns, creative, landing pages and tracking — engineered together so the path from click to lead is clean.
- ADS · PAGES · TRACKING
03
Capture & follow up
Leads routed to your team or CRM instantly, with automated follow-up so none go cold while you're busy.
- CRM · ROUTING · NURTURE
04
Optimise to pipeline
We feed lead quality back into the campaigns, lowering cost per qualified lead as the system learns.
- FEEDBACK · TESTING · SCALE
- Aetheria Tech · verified
$1.22
cost per lead across 2,113 leads in a single campaign.
- Service business with a clear, compelling offer.
- Video-led creative tested continuously against cost per lead.
- CBO structure tuned weekly against lead quality.
- FAQ
- / Lead generation
Lead gen, answered straight.
Your consultation answers the rest with your real numbers and offer.
How do you make sure leads are actually qualified?
We define what “qualified” means with you first, then build qualifying questions into the funnel and feed lead quality back into the targeting. Over time the campaigns learn to find more of the people who actually buy.
Which platforms do you use?
Mostly Meta and Google, chosen by where your buyers are and how they search. Some businesses do best on one; many benefit from both. We recommend based on your market, not what’s trendy.
Do I need a landing page, or can you use my site?
A focused landing page almost always converts better than a general site page. We build them as part of the engagement, so the click has the best possible place to land.
What happens to leads after they come in?
They’re routed straight to your team or CRM, with automated follow-up so speed-to-lead stays high. Fast follow-up is one of the biggest levers on conversion — we don’t leave it to chance.
How quickly can we launch?
Typically a couple of weeks once we’ve agreed on the offer and built the funnel and tracking. From there leads can start flowing quickly, with cost per lead improving as the system tunes.
- Pairs well with
Related services.
Google Ads
Shopping & Performance Max to scale store revenue profitably.
Web Design
Landing pages and a site engineered to convert every visit.
Local SEO
Capture nearby buyers searching with high intent, for free.
- Where we work
Other region we offer Lead gen
NORTHERN ONTARIO
Serving communities and businesses across Northern Ontario.
CENTRAL ONTARIO
Serving communities and businesses across Central Ontario.
SOUTHERN ONTARIO
Serving communities and businesses across Southern Ontario.
Let's map where your next qualified leads come from.
Tell us about your offer and we'll come back with a clear plan — channels, funnel and a realistic cost-per-lead range for your market.
- A senior strategist, not a sales rep
- Realistic cost-per-lead expectations
- A plan you can run — with us or without
