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- Google Ads Management
- Google Ads Management · Ontario
Google Ads tuned to return, not
just clicks.
Search, Performance Max and retargeting built around the metrics that matter — cost per lead and return on ad spend. We treat every dollar like it’s ours, and report like it too.
- What's included
Every campaign type, run as one account.
Channels that overlap waste money fighting each other. We structure the whole account so Search, Shopping and retargeting reinforce — not cannibalise.
Search campaigns
High-intent keywords, tight match-type control and ad copy that earns the click from buyers ready to act.
Performance Max
Shopping and asset-driven campaigns fed with the right signals and guardrails so Google's automation works for you.
Retargeting & tracking
Conversion tracking that's actually accurate, plus retargeting to win back the visitors who didn't convert first time.
We optimise to profit, not to the platform.
Google’s defaults optimise for spend. We optimise for your margins — feeding the account real conversion values so bidding chases profit, not vanity clicks.
- Value-based bidding tied to your margins
- Negative keyword & placement hygiene
- Weekly optimisation against real pipeline
Reporting you can actually read.
No 40-tab spreadsheet. A live dashboard showing leads, cost per lead and return — plus a plain-language note each month on what we changed and why.
- Live dashboard, not a monthly PDF
- Lead quality feedback loop
- You own the account, always
- How the work runs
From account review to profitable scale.
01
Account review
We audit your current account or build the structure from scratch — wasted spend, tracking gaps and the fastest wins, mapped out clearly.
- AUDIT · TRACKING · STRUCTURE
02
Build & launch
Campaigns, ad copy, conversion tracking and bidding strategy set up around your margins and goals — then launched with proper guardrails.
- CAMPAIGNS · CREATIVE · BIDDING
03
Optimise weekly
Search terms, bids, creative and budget tuned continuously against the leads and revenue that actually land — not surface metrics.
- TESTING · BIDS · BUDGET
04
Scale what works
Once the economics are proven, we expand spend and channels deliberately — protecting the return as volume grows.
- SCALE · EXPAND · PROTECT
- Example client · verified
+495%
paid-traffic revenue over a 3-year engagement.
- Automotive merchant scaling paid acquisition year over year.
- Growth driven by the PPC structure we built and maintain.
- Return protected as spend scaled across campaign types.
Specific outcomes vary by industry, budget, market dynamics and execution. Figures shown are an illustrative example of a real engagement.
- Who it's for
Google Ads earns its place when…
You need leads now
SEO compounds over months; ads turn on demand this week while it builds.
Buyers search for you
High-intent demand exists for your service — you just need to capture it profitably.
You sell online
Shopping and Performance Max can scale eCommerce revenue with the right feed and signals.
Spend is leaking
You're already running ads but suspect budget is going to the wrong clicks.
- FAQ
- / Google Ads
Paid search, answered straight.
Your free account review answers the rest with your real numbers.
What budget do I need to start?
It depends on your market’s click costs and goals — we’ll model realistic scenarios in your review. We’d rather start lean, prove the economics, then scale than burn budget guessing.
Do you charge a percentage of spend?
We scope management fees transparently up front. We’ll never inflate your spend just to inflate our fee — our incentive is your return, because that’s what keeps the relationship.
Who owns the account?
You do. We build and manage inside your own Google Ads account, so all the data, history and assets stay yours — even if we part ways.
How fast will I see results?
Leads can start within the first weeks once tracking is solid. The first 4–6 weeks are about gathering data and tuning; that’s when cost per lead really starts to drop.
Can you fix my existing campaigns?
Often, yes. Many accounts are leaking on tracking, match types or structure rather than budget. The review tells us whether a tune-up or a rebuild is the smarter move.
- Pairs well with
Related services.
Lead Generation
Turn ad clicks into qualified leads with funnels built to convert.
SEO Agency
Organic visibility for your products and category pages.
https://firestoaks.ca/ecommerce-website-design/
A storefront engineered for revenue per visit makes paid scale.
- Where we work
Other region we offer Google Ads
NORTHERN ONTARIO
Serving communities and businesses across Northern Ontario.
CENTRAL ONTARIO
Serving communities and businesses across Central Ontario.
SOUTHERN ONTARIO
Serving communities and businesses across Southern Ontario.
Find out where your ad budget is really going.
Share your account and we'll come back with a clear read on wasted spend, tracking gaps and the fastest wins — no obligation.
- A senior paid strategist, not a sales rep
- Honest read on wasted spend
- You keep full ownership of the account
