Firestoak 01
Understand the business
Goals, margins, best customers and the searches and channels that actually drive them.
DISCOVERY · AUDIT · BENCHMARKSServing businesses across Ontario, Canada
Ontario's Leading Marketing Agency
Firestoak keeps your brand, lead generation and visibility moving — building the search presence, paid campaigns and marketing systems that turn attention into qualified business opportunities.
Ontario businesses supported
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+
In tracked ad spend managed
0
M+
Growth services under one roof
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Platforms & tools we operate
Google Ads
Meta
Google Business
Search Console
SEMrush
WordPress
Google Ads
Meta
Google Business
Search Console
SEMrush
WordPress Fire
stoak
We keep your marketing moving forward — long after the campaign ends.
Most agencies hand you a burst of activity and call it growth. We build a system that compounds: visibility, leads, paid media and brand working as one engine.
Strategy stays senior, execution stays in-house, and the numbers stay in front of you — so momentum keeps building instead of resetting.
- What Firestoak does
We keep the fire burning across every channel that drives growth.
Most agencies run disconnected tasks. Firestoak builds and maintains the full system — visibility, lead flow, paid media and brand — so momentum compounds instead of resetting with every campaign.
Product & category pages
Pages that sell — clear imagery, persuasive detail and the trust signals that turn browsers into buyers.
+162%
- avg. organic clicks, 12 mo
Frictionless checkout
A fast, simple cart and checkout that removes the reasons people abandon — and lifts completed orders.
$4.65
- cost per lead, lead-gen avg.
Built for acquisition
Clean product feeds, tracking and structure so Shopping and Performance Max campaigns can scale profitably.
+55.9%
- conversion lift post-launch
Marketing services
See which fit your business
Eight services. One growth system.
01
SEO Agency
Full-funnel organic strategy — technical health, content and authority that compound month over month.
+162% organic clicks · sample engagement 02Lead Generation
Campaigns and funnels built around qualified leads and cost-per-lead, not vanity reach.
03Google Ads Management
Search, Performance Max and retargeting tuned to ROAS.
04Local SEO Company
Maps, profiles and local pages that win nearby intent.
05Marketing Consultant
Senior strategy that connects activity to pipeline.
06Web Design Company
Fast, conversion-focused websites where every campaign lands and every visit has a next step.
07eCommerce Website Design
Storefronts engineered for revenue per visit — built to scale with paid acquisition.
08Graphic Design
Brand and creative that earns attention and clicks.
- How we work
No 12-month lock-in.
We earn the relationship through performance.
Start with a free consultation and a clear read on your biggest growth levers. You see where the opportunities are — and what it takes to reach them — before you commit to anything.
senior strategist per account
0
offshore hand-offs
0
typical reply time
0
h
How Firestoak creates opportunities
A strategic partner, not a list of tasks.
We learn your business, find the openings, build the campaigns and assets, then track activity and improve it over time. The result is a marketing engine that keeps producing — long after a single campaign ends.
Start with a consultation02
Identify the opportunities
Where demand, competition and your strengths overlap — prioritised by potential pipeline.
KEYWORD · AUDIENCE · OFFER03
Build campaigns & assets
Pages, ads, creative and tracking — engineered together so nothing leaks between click and conversion.
SEO · ADS · WEB · CREATIVE04
Track, generate & improve
We watch the numbers that matter, generate leads, and keep optimising so performance compounds.
LEADS · REPORTING · ITERATION- Results, in context
Financial performance across industries
Verified outcomes from real engagements. Figures reflect the results of specific clients and are shown as examples — your results will vary by market, budget and execution.
Alcohol & Tobacco
+471.2%
Online revenue growth over a 24-month engagement.
- Start-up with minimal online revenue when they came to us.
- Firestoak initiatives directly drove the majority of that trajectory.
- Turning point: full redesign + go-to-market, sustained by SEO and social.
Automotive
+495.3%
Paid-traffic revenue over a 3-year engagement.
- Automotive merchant scaling paid acquisition year over year.
- Growth driven by the strategic PPC structure we built and maintain.
Fast-moving consumer goods
+55.9%
Conversion-rate lift in the four months after launch.
Fashion & Apparel
+131.3%
Annual revenue lift over a 2-year engagement.
- Paid social, engineered
Meta campaigns built for cost-per-lead.
We design, launch and optimise Meta ad campaigns engineered for performance — continuously testing creative, audiences and bidding to lower cost per acquisition while scaling reach.
- Optimised for qualified leads & cost per lead
- A/B testing built around video creative
- CBO structure tuned weekly against pipeline
campaign video
2,113
Meta leads
CA$1.22
cost / lead
997
Meta leads
CA$3.39
cost / lead
1,438
Meta leads
CA$4.65
cost / lead
- Live-style campaign view
Lead-gen campaigns, the way we read them.
A snapshot of how we monitor Meta lead-gen campaigns day to day — leads, cost per lead and spend, side by side. Anonymised and shown as an example of our reporting style.
↗ High performing
New leads
ABO · LEAD GEN · BROAD
Active · Leads
632
Meta leads
CA$4.65
Cost / lead
CA$2,940
Spent
↗ High performing
New leads
CBO · LEAD GEN
Active · Leads
144
Meta leads
CA$9.55
Cost / lead
CA$1,375
Spent
New leads
CBO · TOF · LEAD GEN
Active · Leads
86
Meta leads
CA$16.85
Cost / lead
CA$1,449
Spent
↗ High performing
New leads
VIDS · TOF · CBO · LEAD GEN
Active · Leads
164
Meta leads
CA$12.05
Cost / lead
CA$1,976
Spent
- PPC campaign results
Client success data
Two anonymised client revenue trajectories tracked at 6, 12 and 18-month checkpoints. Both achieved compounding gains — the second scaled paid spend after early ROAS wins.
Client A
Revenue liftB2B lead-gen — Google Search + Microsoft Ads
6 months
+75.25%
12 months
+93.48%
18 months
+131.29%
Client B
Revenue lifteCommerce — Shopping + PMax + retargeting
6 months
+131.40%
12 months
+265.52%
18 months
+297.60%
Past results are not a guarantee of future performance. Specific outcomes vary by industry, budget, market dynamics and execution.
What makes us different
Firestoak vs. a
Firestoak vs. a
typical agency
Capability
Typical agency
Firestoak
Strategy ownership
Junior account manager + offshore execution
Senior strategist owns the account end to end
Results visibility
Static monthly PDF
Live dashboards + proof shown throughout the work
Channel scope
One channel, disconnected from the rest
SEO, paid, web and brand run as one system
Contract structure
12-month minimum lock-in
Earn the relationship through performance
Local focus
Generic national playbook
Built for Ontario markets and local intent
Selected work
Websites & creative we've shipped.
Design quality, structure, UX and conversion flow — built to perform on desktop and mobile.
Print 4 Trades
Professional printing solutions for businesses and trade professionals.
Attitude Print Marketing
Professional printing and marketing services with fast turnaround, premium quality, and reliable local support.
Institut Brabant
A leading aesthetic medicine and beauty institute offering professional training, advanced treatments, and industry-certified programs.
Top View Windows
Professional window and door installation services focused on quality, energy efficiency, and lasting home improvements.
Mat Renover
Professional residential renovation services delivering quality craftsmanship, functional spaces, and reliable results.
Industries served
Sectors we know how to grow.
Home & trades services
lead-gen
Automotive
+495%
eCommerce & retail
+131%
Professional services
B2B
Hospitality
local
Health & wellness
SEO
Construction & real estate
paid
FMCG
+55.9%
Where we work
Marketing built for Ontario — and ready for Canada.
Each region gets its own local content and proof. Ontario is live now; additional Canadian markets roll out as our team builds them.
Ontario regions
Live — book a consultation for any region below.
Toronto
Mississauga
Hamilton
Niagara
Kitchener–Waterloo
London
Our densest market — competitive search, strong paid demand and a deep local pipeline across trades, retail and professional services.
Barrie
Orillia
Peterborough
Muskoka
Seasonal and service-led demand — well-suited to local SEO and tightly targeted paid campaigns.
Sudbury
Thunder Bay
Sault Ste. Marie
North Bay
Lower competition, high local intent — fertile ground for businesses ready to own their region's search.
Other Canadian regions
Expanding next — structure to be confirmed with Firestoak.
- About Firestoak
The team keeping thefire burning.
A senior, hands-on team — strategy, build and creative under one roof, accountable for the results we show.
portrait · Raph
Raph
Founder & Lead Strategist
Sets the growth strategy and owns the senior relationships — the throughline across every Firestoak engagement.
portrait · Spencer J
Spencer J
CTO · CEO · COO
Leads operations and the technical engine — tracking, infrastructure and the systems that keep performance compounding.
Gust
Web Developer & Designer
Builds the fast, conversion-focused websites where every campaign lands and every visit has a next step.
Omid
Designer & Marketing
Shapes brand and creative that earns attention — and the campaigns that turn it into demand.
portrait · Nick K
Nick K
External Consultant
Specialist perspective brought in where it sharpens strategy and accelerates results.
Work with the whole team.
Senior strategy and execution, not a hand-off to juniors.
- FAQ
- / Good to know
Questions, answered straight.
No jargon, no runaround. If something isn’t here, ask us in your consultation.
What does working with Firestoak actually look like?
We start by learning your business and auditing where you stand. From there we prioritise the openings with the most pipeline potential, build the campaigns and assets, and report on what’s working — adjusting continuously. You get a senior strategist as your point of contact, not a rotating cast of juniors.
How quickly will we see results?
Paid campaigns can generate leads within the first weeks once tracking is in place. SEO and organic visibility compound over months — that’s the nature of the channel. We set realistic checkpoints up front so you always know what to expect and when.
Do you lock clients into long contracts?
No. We’d rather earn the relationship through performance than rely on a lock-in. We’ll recommend a sensible runway for the work to show results, but you’re never trapped in a 12-month minimum.
Which services do I actually need?
That’s exactly what the consultation is for. Depending on your goals we might lead with paid media for fast lead flow, SEO for durable visibility, a website rebuild for conversion, or a combination. We recommend what moves the needle — not the longest invoice.
Do you only work with Ontario businesses?
Ontario is our home market and where we’re strongest on local intent. We’re expanding into other Canadian regions as our team builds them out — reach out and we’ll tell you honestly whether we’re the right fit for your market today.
How do you report on performance?
You get live dashboards tied to the metrics that matter — leads, cost per lead, organic clicks, revenue — not a static PDF once a month. Proof of performance shows up throughout the work, not buried in a separate report.
Let's talk
Book a free consultation and we'll map your next opportunities.
No pressure and no jargon — a working session on where your visibility, leads and pipeline can grow, and what it would take to get there.
- A senior strategist, not a sales rep
- A clear read on your biggest growth levers
- Honest scope — we recommend what actually moves the needle
